Saudi Aramco GI 850.003 CORPORATE BRAND GUIDELINES

This document is the Saudi Aramco General Instruction Manual, GI 850.003, detailing the Corporate Brand Guidelines. It establishes the official procedures, definitions, and interdepartmental responsibilities for adhering to Saudi Aramco's corporate identity.

The manual covers essential topics such as the purpose and implementation of the brand, conditions for its use, detailed procedures for application and approval, specific responsibilities assigned to various departments and personnel, and outlines the approval authority for brand-related matters. It emphasizes the importance of the corporate logo, its design, colors, typography, and overall visual elements in ensuring a consistent and high-quality brand representation across all internal and external communications.

The document serves as a critical resource for maintaining Saudi Aramco's brand equity and corporate image. Ideal for branding managers, communications specialists, public relations officers, and marketing professionals working in the oil and gas industry or similar large organizations.